The early exposure in the modeling scene was mainly through runway works in Milan, Paris and New York. His presence and beautiful looks were felt instantly by fashion observers. Lars career took a turn to the brighter by the end of 2004, when photographer Craig McDean recruited him as the spokes model for Hugo Boss. At the same time, Lars became one of the most desired faces in the print world, appearing in Vogue, GQ, etc.
Lars has walk for many fashion shows such as Rag & Bone, Michael Kors, Dolce & Gabbana, Missoni, Hugo Boss Black and Michalsky.